Why Online Coupons Are Gaining Popularity
Coupon marketing is the most efficient and commonly used method for money saving. Anyone can benefit from coupon, and it is used as a component of sales promotions in retail stores. It functions as a class of price discrimination, thus enabling retailers to provide a competitive price only to the consumers who would have opt to shop elsewhere. Better still, it can be directed selectively to territorial markets in which there is greater price competition. Some of the advantages consumers expect from using coupons are:
Restaurants, traveling agencies, hotels and vendors of electronics and software manufacturers like iolo etc offer coupons for the clients to help them in making considerable savings on their budget. Generally, coupons for intangible products and services give very generous discounts. For example, iolo.com has released a system mechanic promo code which gives a 70% discount. Simalarly, other known software vendors have equally large offers.
1. Saves money
The most important advantage of using coupons is the opportunity they give you to save money. Shoppers who diligently use clipping coupon normally save much money. More increased use of coupons at an individual store can greatly minimize your total bill. This is since coupons are intended to direct consumers to more specific stores. In addition, they are used as a reward to consumers for shopping in the store as an enticement for them to return.
2. Purchase new items
Mostly, consumers will be granted a coupon on those items they do not normally use. More especially, if the coupon makes item less expensive than the normal items they do usually use. But, if the products are unsatisfying their needs, they will opt to switch to their normal Purchase in bulk. Coupons provide argument for stocking up on frequently used things. This further increases the money
saving benefit. You can save more of your money on every product you buy by using coupon.
Introducing a coupon into the business is an added advantage especially to retail stores. Issuing of coupons by stores is a way of advertising or marketing their products. Savings and discounts make the store’s name more eminent, in addition to giving it a positive image. Stores that offer coupons attract more consumers than those that do not offer coupons.
To make your store more attractive to customers as well as creating a positive image, you should try to offer coupons and your business will endure.